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The Gold Standard

The Meadow Gold District roots itself firmly in Route 66's historical past, its vibrant present, and an eye toward the future.

Article
Michele Chiappetta
Photos
Marc Rains
Posted
July 28, 2019

Route 66 is iconic in the minds of many. From its mythic status as a road that screams subversive beatnik rebellion a la Jack Kerouac, to its kitschy appeal as the home of Roadside America attractions like the first oil well in Oklahoma (Chelsea), the Totem Pole Park near Foyil, and the Blue Whale of Catoosa — Route 66 is someplace everyone ought to set foot on at least once in their lives.

Here in Tulsa, the Meadow Gold District roots itself firmly in Route 66’s historical past, its vibrant present, and an eye toward the future. This fresh, up-and-coming part of town encapsulates everything in between Utica Avenue and Peoria Avenue along 11th Street, an area bordered by Forest Orchard to the south, and the Pearl District to the north, explains Erik Collins, marketing director for the Meadow Gold District.

“The Meadow Gold District is a mixed-use community district,” says Collins. “You have your living options, but you also have your retail. In addition to that, there are community events; there are businesses that are not competing with each other but working together to bring in tourists and people from outside the state. Our goal is to create enough brand equity for the Meadow Gold District to draw in road travelers and Route 66 aficionados.”

The Meadow Gold District roots itself firmly in Route 66’s historical past, its vibrant present, and an eye toward the future. (Photo: Marc Rains)
The Meadow Gold District roots itself firmly in Route 66’s historical past, its vibrant present, and an eye toward the future. (Photo: Marc Rains)

The Meadow Gold District has a lot to offer. First, there are the shops. At Timber & Beam, you can browse a variety of furniture and accessories made from reclaimed wood. Then there’s Buck Atom’s Cosmic Curios on 66. You’ll recognize it by the giant statue of Buck Atom — a space cowboy that would make Steve Miller proud. The shop sells Route 66-themed souvenirs, toys, books, jewelry and more, all perfect for that friend who’s visiting from out of town and wants a token.

Jenkins & Co. offers artisan home décor, foods, jewelry, stationery, and other exceptional gift items. Browse the vinyl records, old and new, at hip Josey Records. Enjoy boutique designer clothing at SoBo Co., and then swing by Joseph Gierek Fine Art to view their gallery’s extensive collection of painting, sculpture, glass, collage and mixed media works. 

For your eating pleasure, the Meadow Gold District boasts some fabulous nods to Route 66. First, there is the iconic Ike’s Chili — which has served some of the best chili in the U.S. since 1908. Then there are new places where your foodie cravings can be satisfied. Try Bobby O’s, which serves massive slices of thin-crust pizza. Soul City Gastropub and Music House offers food and drinks alongside great live music.

The Meadow Gold District is a mixed-use community district. (Photo: Marc Rains)
The Meadow Gold District is a mixed-use community district. (Photo: Marc Rains)

Don’t forget to wander the cool new Mother Road Market either. This unique food hall concept is unlike anything you’ll find in Tulsa. With support through the Lobeck Taylor Family Foundation, Mother Road Market makes space for restaurateurs testing out new ideas, so you can expect a mix of new and old at the market all the time.

Sample street tacos, gourmet pizza, specialty bread and cookies, and more. Enjoy Tulsa-themed merchandise and apparel available at pop-up stores for Mythic and Decopolis. In the Kitchen 66 General Store, you’ll find the Farm Stand by Tulsa farmers market, which provides local produce, meat and dairy seven days a week. The Nest sells kitchen items and handcrafted candles.

If you’re interested in living in the Meadow Gold District, check out two great living spaces — the Lofts on St. Louis, and the Meadow Gold Lofts. They’re conveniently located near all the shopping, food and attractions of the district. And there are businesses geared toward those who dwell there too, like Metric Hair Studio, The Edge Salon, and EveryOne Yoga School.

Another attraction to the area is the mural art. “When you look at some of the bigger cities — Austin, Houston, Chicago — city art is a considerable focus,” says Collins. “That’s happening in Tulsa’s downtown area, which is great. With the Meadow Gold District being so close to downtown, this is a chance to spread the love outside the boundaries.”

Spot cool, eye-catching murals on the side of the Meadow Gold Lofts, Soul City, and a few other spots along 11th Street. And keep an eye out for more to come, says Collins, who is in the process of talking with businesses in the district to see how to add more pop art and Americana.

“The art is going to be a big piece of the district’s appeal,” Collins says. “It’s centric toward Route 66, so when people travel through the area, the art pieces become landmarks for people to look at.” The murals serve another purpose too — drawing in more developers who can further revitalize the area.

The goal is to create a smaller version of Brookside, says Collins. “With diverse shops, yoga, dining, shopping, you can live here and walk here and be a quick car ride away from downtown Tulsa. I think people will want to check it out and see what’s going on.”

LOCATOR
Tulsa Meadow Gold District
meadowgolddistrict.com

December 2019 Cover