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Sound Decisions

After chasing the proverbial brass ring following their stint on "The Voice," Alaska and Madi have found a degree of contentment in their success thus far, while still working to reach the next level.

G.K. Hizer
Marc Rains
February 28, 2018

The first thing you’ll likely notice when sitting down to chat with Tulsa-area singing duo Alaska and Madi is just how relaxed and how much they seem unaffected by the level of success and fame they have achieved so far in their careers. Never ones to take themselves too seriously, the pair are equal parts friends and partners, polar opposites who came together to complement each other near perfectly.

Since gaining attention as contestants on The Voice in 2014, the pair have bought a house in Nashville, Tenn. — splitting time between there and Tulsa — done their best to immerse themselves in the Nashville music scene, and toured nationally on the summer circuit. Even so, none of it has gone to their heads.

Even a discussion of their career path comes tongue in cheek. When looking back at a relatively busy summer of touring in 2017, Alaska explains, “Our agent books mostly fairs and festivals, which is great, because we’d go to the fair pretty much every day if we could, just to eat.”

“So we get paid to go sing and people bring us food,” Madi follows, completing her singing partner’s thought. “It’s just about the perfect arrangement.”

“Yeah, our life revolves around music and food,” Alaska expounds. “We’ve even got pizza on our contract rider — but it’s got to be a classic cheese pizza. It’s hard to screw that up.”

That sentiment alone sets the pair off, reminiscing about the New Jersey based pizza that they found at the Pennsylvania State Fair last summer, where they opened for Cole Swindell, and vowed to take the pizza truck on tour with them, after visiting every afternoon while they were there. Make no mistake: these girls are serious about their food, as well as their music.

A Schlitterbahn bribe from their parents convinced Alaska and Madi to audition for The Voice.
A Schlitterbahn bribe from their parents convinced Alaska and Madi to audition for The Voice.

Perhaps the duo’s success can be attributed as much or more to fate than any masterplan. This young pair’s partnership reaches back to middle school, when each joined the youth singing group, Oklahoma Kids. For Madi, who had been in gymnastics, an injury led her to redirect her attentions to her love of singing. For Alaska, the free-spirit with self-proclaimed “do whatever” attitude, after doing a little bit of everything, including pageants, a decision to focus on singing led her to the group.

Admittedly, the two initially hated each other, as they fought over the affections of the same boy within the group. The pair were ultimately put together for a Christmas performance, however, and between rehearsals, performances and an in-between trip to Old Navy for matching belts, they formed a bond over their love of music and mutual frustration at the girl who did win over the boy.

The two kept their bond throughout high school, even though Madi attended Jenks and Alaska was at Broken Arrow, and were set to go to different colleges: Alaska to the University of Tulsa and Madi to school in Texas, even though both agree it didn’t seem a good fit. That’s when fate and reality TV stepped in.

Ironically, the duo had no intentions of auditioning for The Voice. It was at the suggestion of their mothers that The Voice became part of the conversation. And while the girls initially declined, citing a terrible experience when auditioning for X Factor at the age of 13, they relented with a little old-fashioned bribery (a promised trip to Schlitterbahn sealed the deal).

By the pair’s own admission, the initial audition did not go well. “We sucked that day,” Madi shares with a laugh. “We did a country version of “Billie Jean” and it just didn’t go well.”

Things went slightly better during their stint on The Voice. “We didn’t know it at the time, but later we found out that the president of the casting company was sitting in on each of our auditions,” Alaska says. “We’re still not really sure how we got so far, but apparently she liked us because we were just normal kids and relaxed. We really didn’t care, because we figured we had nothing to lose.”

Five years after graduating high school and their first audition for The Voice, things are moving a bit slower and that’s fine by Madi (left) and Alaska, as they’re settling into their lives. (Photo: Marc Rains)
Five years after graduating high school and their first audition for The Voice, things are moving a bit slower and that’s fine by Madi (left) and Alaska, as they’re settling into their lives. (Photo: Marc Rains)

As the girls exited the show, both 19 years old, they found themselves at a crossroads, asking, “What now?”

As the pair returned to Tulsa, they looked to find a manager and started work on their first album, which they completed in two months, recording the first seven songs they ever wrote, along with a few covers. The pair also met their current manager, Jim Halsey. Halsey has guided the careers of Roy Clark, Waylon Jennings, Reba McEntire, Dwight Yoakam and others.

“It was really a crash course in the music business,” Alaska says. “We weren’t looking for a record deal. It was more going from company to company and asking questions, learning how things worked.”

The duo seemed to be making headway and followed up some interest from Warner Brothers with a meeting with someone at Big Machine Records. “They asked us for a copy of our album and said they wanted to set us up with some songwriters,” Alaska says.

Two weeks after showing interest and getting their hopes up, Big Machine released a debut by Maddie & Tae, a similar female country duo.

“We spent a lot of time trying to climb the ladder,” Alaska says. “At least that’s how I looked at it. I was always trying to figure out ‘How do we get where they are?’ or ‘How did they get ahead of us and what do we need to do to get there?’

“Now we just want to play. Of course, we’d still like a record deal, but most of all, we enjoy singing and just want to play.”

Five years after graduating high school and their first audition for The Voice, things are moving a bit slower and that’s fine by this duo, as they’re settling into their lives. Madi is engaged and getting married in April, while Alaska is transitioning to Nashville and focusing on a songwriting career.

“It’s funny to me now,” Alaska says, “because I wouldn’t have expected to be content with where we are now, but I’m really enjoying it.”

Looking back on their experience with The Voice, the pair agree that it was a good experience. “They treated us really well the entire time,” Madi says. “We’d recommend the show to anyone who’s thinking about it, because it was a nice springboard.”

“We probably should have picked Adam [Levine] as our coach, but we picked Blake [Shelton] because he’s from Oklahoma and had been in Oklahoma Kids as well, so it made for good TV,” Alaska says. “I only wish we’d gone a few more episodes, so we’d have had a chance to build more social media following.

“It opened a lot of doors for us, but that window of opportunity is really about a year and a half, maybe two years max. Nobody cares now.”

That’s not necessarily the case, as they still have fans out there and enough of an audience to keep them touring. This year promises to have them out on the road most of the summer playing the festival and fair circuit again. And as Alaska’s songwriting career gets traction, it could open more doors and lead to that elusive record contract, much like it has for Swindell and Maren Morris.

In the meantime, Alaska and Madi will continue to shine with their performances and enjoy the opportunities in front of them — and the food that comes with it.

Alaska and Madi
Booking: 502-267-5466