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Passion for Fashion

Rosegold shoppers can expect to find casual, comfortable to wear, quality items of clothing that are stylish and fashion forward-thinking, so they'll be wearable pieces for a long time.

Article
Michele Chiappetta
Photos
Sarah Eliza Roberts
Posted
April 28, 2019

When it’s time to go shopping for clothes, it’s hard to argue with buying outfits that are fun, high in quality and attractive, while also being adaptable to everyday living. And if you find something that is unique and responsibly made — that’s a plus. Enter Rosegold, a womenswear boutique specializing in indie labels and comfortable, everyday outfits that are produced ethically and responsibly.

Amber Kern, the owner, opened Rosegold’s first location three years ago in Oklahoma City and opened the Tulsa location at The Boxyard earlier this year. Kern’s passion for fashion started as you might expect — with years of experience in the industry. “I had worked in the fashion industry for 15 years, everything from boutiques to luxury retail,” she says. “So, when I moved to Oklahoma City, I felt it was a good time to start Rosegold.”

With a part of her heart set on expanding into Tulsa, Kern didn’t take long to find a place to share Rosegold’s vision with Green Country — The Boxyard, one of downtown’s premier shopping and entertainment destinations.

Among the gifts and accessories Rosegold offers, you’ll find jewelry, purses, hats, leather bags, shoes, sunglasses, all-natural bath products, nail polish, and other trinkets. (Photo: Sarah Eliza Roberts)
Among the gifts and accessories Rosegold offers, you’ll find jewelry, purses, hats, leather bags, shoes, sunglasses, all-natural bath products, nail polish, and other trinkets. (Photo: Sarah Eliza Roberts)

“We were drawn to that area,” Kern says. “The Boxyard is great; it’s just a cool concept, and that area downtown is a thriving area. There’s exciting energy. People are always out and doing things. There’s so much happening down there that it seemed like a good spot for forward-thinking retail.”

What Rosegold brings to the table is Kern’s dedication to providing beautiful clothing options for women from all corners of the world. In other words, dolling yourself up in a cute outfit can do more than just feel good. It can be good for the international communities that make the clothing too.

As an example, Kern mentions the brand Bel Kazan, a socially conscious line of women’s clothing produced in Bali. “They do all the color and hand blocking by hand,” says Kern. The result is clothes that look stunningly colorful and attractive.

What Rosegold brings to the table is owner Amber Kern’s dedication to providing beautiful clothing options for women from all corners of the world. (Photo: Sarah Eliza Roberts)
What Rosegold brings to the table is owner Amber Kern’s dedication to providing beautiful clothing options for women from all corners of the world. (Photo: Sarah Eliza Roberts)

But even better, she says, is the ethical way the clothes are crafted. “They’re made by the local community, which supports the community there,” she says. And of course, the Bel Kazan outfits Rosegold has on its racks right now are light and comfortable and pretty, perfect for spring and summer.

Other brands you’ll find at Rosegold also fit into the shop’s commitment to ethically produced, socially conscious clothing. There’s Tonlé, for example — a Cambodian line of womenswear that is produced in a factory where there’s zero waste emitted. There’s Eve Gravel, a Canadian brand which is ethically and locally made. There’s Sita Murt, a Spanish brand which also focuses on ecologically sustainable manufacturing. The brands Kern selects directly benefit the community that’s producing the garment.

Like any boutique shop, Rosegold brings in fresh, new items as often as possible, assuring shoppers that they are getting the latest fashions just in time for the current season. “Everything about our store is easy to wear — sack dresses, wide legged pants. We don’t get too formal, but we do have a range of clothes,” Kern says.

Rosegold loves working with indie labels and local makers to also provide its customers with items that are one-of-a-kind. “We carry a collection of brands, smaller brands, indie lines, some of which you won’t find unless you’re in a coastal city,” Kern explains. “These are quality items that you won’t find elsewhere. Several of these brands are completely new to the Tulsa area.”

Among the gifts and accessories Rosegold offers, you’ll find jewelry, purses, hats, leather bags, shoes, sunglasses, all-natural bath products, nail polish, and other trinkets. It’s a fun shopping experience, whether you’re buying for yourself or someone else.

And if you’d like help creating a signature look, Kern’s sales associates are all trained and skilled at putting together outfits that look good for your body type. “It’s all about finding your personal style,” says Kern. “If we can bring you things you haven’t seen before and you can put it together in your own unique way, then that’s our goal.”

Rosegold’s pieces typically range in price from $40 to $200, because Kern believes in offering women affordable, attractive boutique clothes that don’t break the budget — perfect for those who want to achieve a unique, stylish, wearable look within their means. Customers of any age can find something fun.  

LOCATOR
Rosegold
The Boxyard | 502 E. 3rd St. | Tulsa
405-775-0105
shoprosegold.com
Monday-Saturday: 11 a.m.-6 p.m.
Sunday: Noon-5 p.m.