On the Retail Trail
At Gearhead Outfitters you’ll find amazing racks of superior brand wear and a staff of experts who can help you figure out exactly what you need to take advantage of an active lifestyle.
Love the outdoors? If so, you’re not alone. According to the Outdoor Industry Association, half of all Americans participate in outdoor activities like camping, trail running or hiking, adding up to nearly 11 billion outdoor events a year.
In other words, a vast number of Americans are dedicated to living an active lifestyle outdoors. If you’re among those fans of outdoor activities, then you will definitely want to visit Gearhead Outfitters, an exceptional outdoor gear and clothing shop at Tulsa’s Utica Square.
Owner Ted Herget launched the original Gearhead shop as a bike shop in Jonesboro, Ark., years ago before expanding into more general outdoor activities gear. As an outdoor enthusiast himself, Herget is passionate about spreading the message that staying active is a great way to stay healthy and happy throughout your lifetime.
“If you don’t use it, you lose it,” says Herget. “You’ve got to move. You’ve got to be active. It makes you feel better. I think it’s the best therapy. The truth is, everybody needs to be outside.”
Green Country offers many opportunities for fun — making Tulsa an ideal choice for Gearhead Outfitters to be. “Tulsa’s great. You’ve all got a cool place, like what you’ve done with The Gathering Place,” Herget says. “To see the investments Tulsa has made in what benefits people’s mental and physical health, it’s incredible. Tulsa is a great place to be proud of.”
When you walk into Gearhead Outfitters, you’ll immediately notice things that make your heart skip a beat — amazing racks of superior brand wear, cutting-edge gear, and a staff of experts who can help you figure out exactly what you need. You may even meet Kona, the happy puppy owned by the store’s senior manager, Jackson Spencer, and his girlfriend, Lindsey Mills.
“Our goal is to create an awesome environment and provide exceptional service backed by deep expertise, and to get people to live active, healthy lifestyles,” says Spencer. “We do that with a really unique product selection that you can’t find anywhere else — or at least not all in one location. We try to bring it all in one place for our customers and try to go above and beyond in any way we can.”
Like everyone who works at Gearhead, Spencer is active. He has hiked the Appalachian Trail and across Spain, for starters. Others on staff are river guides, mountain guides, runners, cyclists, backpackers, trail bikers, and more. They have a lot of combined know-how to help get you into exactly what you need for your outdoor activities.
You can expect to see top-performing brands like Patagonia, Balega, Birkenstock, Hoka, Filson, Barbour, Yeti, Prana, Danner, Brooks, and Kühl to help you with running, hiking, skiing, and other outdoor activities. You’ll also find intriguing specialty accessories like silicone wedding rings, field watches, leather bracelets, luggage, backpacks, lights, and more.
“We sell the best products, no question,” says Herget. “Whether you’re hanging out at the bar or going to Kilimanjaro, you’re covered. We tailor everything to the needs of the customer.” The staff will help you mix and match to meet your needs, or even order items especially for you.
“What we carry is fashionable, but it’s also functional, things you can wear and be comfortable in and look good,” says Spencer. “They’re warm. You can travel well in a lot of this stuff. They’re wrinkle resistant, quick-drying, odor resistant. They’re light; they don’t take up a lot of space. We have items you can wear around town, as well as technical gear that you might take on a camping trip or hiking.”
In addition to carrying superior products, Gearhead Outfitters also believes in building relationships that go beyond the usual retail experience — which is why you’ll enter to find customers happily sharing their latest news with staff, and a friendly atmosphere that feels a bit like a reunion at times.
“Customers have said the store is like Cheers,” says Herget, referring to the television show about a bar where everybody knows your name. Gearhead Outfitters definitely has that warm, comfortable, friendly feel. “We want to learn everybody’s name. The better we know you and understand you, the better we can serve you. We’re just trying to take care of people the best we can.”
Gearhead Outfitters is also dedicated to being active in the Tulsa community. “We like to get involved in the communities we’re located in,” says Spencer. “We do a lot of community engagement events, work with nonprofits, and stuff like that.”
“Being a new store, we have a lot of work to do to get involved in the Tulsa community,” he adds. “For our grand opening, we had a pint night and donated 100 percent of the proceeds to Healing Waters, which helps vets that have PTSD cope with it through fly fishing. We did the Tulsa Raft Race as a team. We did a set up at the Tulsa Police Foundation’s Back the Blue 5K Run.”
All in all, says Herget, Gearhead Outfitters aims to build strong connections with its customers, offering Main Street customer service and top-notch products. “We want to be a gateway spot where people can come in and be comfortable,” Herget says. “We’re not elitist. We love questions. Our people are there to serve customers to help people be comfortable and get outside.”
1948 Utica Square | Tulsa
Monday-Saturday: 10 a.m.-8 p.m.
Sunday: Noon-6 p.m.
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