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Doubling Down

Hard Rock Hotel & Casino rebrands its music venue with an expanded commitment to providing top-notch entertainment.

Michele Chiappetta
March 28, 2020

What’s in a name? If you’re as dedicated to bringing world-class entertainment to Tulsa as the Hard Rock Hotel & Casino is, then a name is just the starting point for delivering a premier experience for performers and guests alike. On April 26, the 45,000-square-foot music venue formerly known as The Joint reopens as Hard Rock Live — one of only seven such exclusive locations throughout the 262 Hard Rock properties around the world.

“We’re doubling down on entertainment more than ever with the success that Hard Rock is having in Tulsa. We plan to provide only bigger and better,” says Martin Madewell, senior director of marketing for Hard Rock Tulsa.

“There has been a lot of success with the Hard Rock Live venues delivering top-notch entertainment across the country. We’re proud to bring Hard Rock Live to the Tulsa music scene. Being one of only seven Hard Rock Live locations in the world speaks volumes that Tulsa is on the map.”

Because of the brand’s success and reputation, musicians are more than willing to book shows at Hard Rock Live locations. “Artists want to play here. They ask to play here because of how the staff treats them and the experience of the show. That speaks volumes,” says Madewell.

The first concert in the newly-minted Hard Rock Live venue will be performed by Grammy-winning rocker Lenny Kravitz, who was drawn to play here primarily due to the reputation of the Hard Rock Live experience. In addition, Tulsa area music lovers can expect other stellar artists to perform in the coming months, including a sold-out concert by Shinedown (May 8), Collective Soul (May 14), Martina McBride (June 25) and even legendary Tony Bennett (May 24).

“I think having Tony Bennett here speaks to the variety of the artists that we have. We’re hitting on all cylinders,” says Madewell. “You don’t get much more iconic than Tony Bennett in the music business. Being able to bring him here is an honor.”

Hard Rock Live’s commitment to providing stellar performance experiences in a state-of-the-art, intimate venue will continue, of course. “The intimate concert experience and our exceptional staff have been the foundation of the venue’s success and will continue to be the heartbeat of our new chapter,” says Madewell.

“Guests are going to notice that we’ve continued to reinvest in the production quality of the venue. We’ve added one of the largest LED walls in the region. We have industry-leading lighting and audio/visual equipment. There’s an expectation that we’ll be at the forefront of production quality.”

The Hard Rock Live brand levels up what Hard Rock Tulsa can offer to the area, a logical branching out from The Joint’s previous substantial successes. The Joint hosted over 400 shows in its time, and many of the artists who have played there have been artists on their way up. Chris Stapleton played The Joint while he was still an unknown up-and-comer, says Madewell, as have artists like Blake Shelton and John Pardy. That knack for giving music lovers a chance to see rising stars is something Hard Rock Live plans to continue.  

Hard Rock Live
Hard Rock Hotel & Casino Tulsa
777 W. Cherokee St. | Catoosa