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The goal of marketing is to connect your business' value to the right customer base. It may seem daunting but doesn't have to be hard or expensive.
With personal and business financial priorities not always aligning, sometimes the task of managing both can feel like a juggling act for small-business owners.
Difficult conversations are an inevitable part of business. But as uncomfortable as they can be, avoiding them can make the situation even worse.
The idea of crafting a business plan often gives new business owners a sense of dread, even impending doom. But it’s necessary.
While it's fun to splurge on a new car, if you're not safeguarding your financial future, eventually you'll be struggling instead of enjoying the freedom that small business ownership is all about.
Developing a strategy for how you handle networking one-on-ones is a matter of planning and practice to fine-tune what works best for you.
For self-employed business owners, health coverage is an ongoing battle between finding affordable medical insurance and being able to cover enough operating costs to keep their company viable.
Travel weariness can make it difficult to concentrate on the tasks away from home while still worrying about the work that needs to get done for your business.
Learning how to network effectively is one of the most powerful tools an individual can use to advance their personal and professional life.
Outsourcing can provide continuity, operational expense control and risk management. It can also improve your work/life balance.
Coworking is creating and adapting to a trusted community of like-minded individuals to exchange thought and collaborate on projects — all within creative spaces.
Choosing the right location to work from is about more than where you can get a refill on your coffee. The right spot may very well determine how productive and successful you are at your work.
Is a work-life balance possible? Yes, but it means we have to work at creating and preserving a space in our lives for the things that matter most.
At some point, all small-business owners will find themselves in need of inspiration. And there's nothing better than books, blogs, podcasts and online forums to give you the revitalizing boost.
An unexamined mindset is not a good place from which to run your business. All those unruly doubts and “I can’ts” can sink you.
As you probably know, most efforts to start a business end in failure. Fortunately, there are things you can do to guard against wasting time and money and improve your odds.
